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6 Reasons Why You Need a Website
by Anthony Stai
If you don't have a website, then you might not realise all the great
things they can do for you. Maybe you think there wouldn't be any
point, because your business is too small – or maybe you don't
even have a business! Perhaps you think it'd be a lot of work for
little reward. Or maybe you paid big bucks for a site back during the
dot-com 'boom' days, only to get nothing but trouble out of it and shut
it down a year later.
Whatever your situation is, though, you need a website, and I'm here to tell you why.
1. People Will Look for You Online.
Sooner or later, someone's going to type your name into a search
engine. What do you want them to find? Nothing? These are people who
want to find you, and if you don't have a website then you're letting
them down – they expect you to be online. For many people, you
might as well not exist if you can't be found with a search engine. Not
having a website is like not bothering to get listed in the phone book.
Whether it's customers or old school friends you're hoping for, very
few people are going to find you if you aren't online.
2. Websites Cost Next to Nothing.
Once, it cost a lot to run a website – but those days are long
gone. There are 'pay as you go' services out there now charging as
little as $1 per gigabyte of bandwidth. If you're sensible about the
size of your pages, that dollar could last you a whole month, or even
longer! If you don't want to pay for design, it's never been simpler to
do it yourself, or find free software to do it for you. Really, it's
never been cheaper to have a website than it is today.
3. Websites are Great Advertising.
Whatever you're advertising – your services, your products, or
just yourself – a website is a great way to do it. Every other
kind of advertising going costs a premium, especially if you want to
target a specific kind of person, and there's no guarantee that they're
paying attention. Websites are like brochures that are free to
reproduce, interactive, and quickly distributed to people who are
already looking for them. No advertising medium even comes close to the
ease-of-use and effectiveness of a website.
4. A Website is a Worldwide Presence.
On the web, it doesn't matter whether someone is next door to you or on
the other side of the world – they can see your website just the
same as anyone else can, at no extra cost to you or to them. Phone and
post both cost enormous amounts long-distance, but a website lets you
send information anywhere without any extra effort or expense. You can
make friends and contacts in places you've never been and will never go
– suddenly, working globally is no more effort than working
locally.
5. Your Website Can Make You Money.
There's a lot of money on the web, and it's not hard to get some
– the longer you're online for, the bigger your share can get. If
you have something to sell, you can sell it worldwide, thanks to credit
cards. Doing business online eliminates almost every overhead there is:
all you need to do is have the goods.
If you've written something useful, you can put it out there with a few
ads. You won't get rich overnight, but you can set up a steady trickle
of income... and there's no limit to the number of trickles you can set
up.
6. Your Website Can Save You Time.
Giving out information takes time, whether it's on the phone, or in
brochures, or even if it's just emailing your family. Websites are
designed to save you time. All your family and friends can read your
online diary (known as a weblog), but you only had to write it once.
Customers can see your whole product catalogue without ever needing to
talk to you or visit you. This is the power of the web: things on it
are written only once, but can be downloaded endlessly – a good
website runs itself, and keeps being useful to people for much longer
than you'd expect.
About
The Author:
Anthony Stai invites you to
take your
website to the next level. Get one of the best Search Engine
Optimization (SEO) books on the market for Free! Learn the techniques
that differentiate the amateurs from the pros. Get your book at http://www.makemoneyonline4you.com/seo.html
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