|
| One Hour HTML -
Learn the language of the web in just 60 minutes. |
Building a Budget Website
by Anthony Stai
Once upon a time, building a website was very expensive. Now, though,
you can have a site up and running for the price of a used book, if
you're frugal and careful. Getting the cheapest website you can is a
great first step on the ladder, to get started on the web and see if
it's for you.
Five-Dollar Domains.
If you're willing to take the less popular domains like .info, or some
of the ones for specific countries, then you should easily be able to
get your hands on a domain for less than $5. Some countries, such as
.tk (the small island of Tokelau), even offer their domains for
nothing!
Free Software.
Nowadays, it's easily possible to build a website using nothing but
software you can get for free – most of the best scripting
languages are free, and each one has had a lot of free software built
for it by hobbyists. Check out sourceforge.net, which is a big
repository of free software.
You might think that free software would be less functional than
paid-for software, but you'd be wrong. Plenty of free software is
simply implementations of standard software, and it works perfectly
well – if you want a forum, for example, there's no clear
advantage in paying massive license fees to vBulletin (the biggest
seller of forum software) instead of just installing the free phpBB.
The free software gives you more flexibility, and yet comes at no cost.
Free software has become an ideological movement, for people who want
to be able to modify their own software, and much of the free software
out there is quickly becoming widely-used and standard. Using free
software doesn't make you look cheap, because users are used to seeing
it everywhere – even better, the chances are that they already
know how to use it.
Templates.
Depending on what kind of website you're running, you could use the
design templates that come with your free software – they're
usually perfectly adequate. If you don't want to do that, then a quick
look around at a site like templatemonster.com is sure to turn up
something suitable for your website that only costs a few dollars.
Pay as You Go Hosting.
Instead of asking you to pay monthly for hosting, more and more hosts
are starting to offer 'pay as you go' hosting, which means that you
only pay for what you use. This saves you a lot of money, because
websites that are starting out rarely use all the features and
bandwidth they're paying their host to provide.
At nearlyfreespeech.net, for example, you add money to an account and
then pay one dollar for each gigabyte of bandwidth you use. Most of
these hosts allow you to start an account with very little money
– the minimum is usually $5. If you keep your site light on
graphics, that first $5 can last you a very long time.
Guerrilla Marketing.
Finally, one of the biggest costs associated with any website is
marketing it – whether you're planning to pay for banner ads or
ads in search engines, marketing is a big cost. You can save money,
though, by resorting to more 'guerrilla' techniques, such as becoming
involved in online communities than you think might be interested in
your website. The biggest free marketing technique out there is SEO
(search engine optimisation), which is when you build your website in a
way that makes it more attractive to search engines, getting you
targeted visitors for free.
Taking it Further.
Once you've built your budget website, do you need to upgrade it later
on when you start to get lots of visitors? Often, the answer is no. You
might wish to buy a more prestigious .com domain name, and you might
want to pay a professional designer to improve your design, but in most
cases the path from a budget website to a big one isn't all that costly
either. You might think you're building a website 'on the cheap' but,
really, that's the most sensible way to do it now – while you can
go and spend thousands of dollars on software and hosting, you're
unlikely to see any real benefits at all.
About
The Author:
Anthony Stai invites you to
take your
website to the next level. Get one of the best Search Engine
Optimization (SEO) books on the market for Free! Learn the techniques
that differentiate the amateurs from the pros. Get your book at http://www.makemoneyonline4you.com/seo.html
|
|
|
|