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Websites and Weblogs: What's the Difference?
by Anthony Stai
More and more, people don't have traditional websites: static things
where pages can be added, updated or taken away. Instead, they write
new material for their website when they feel like it, and then put it
up on one page, with the most recent writing first. These people are
running weblogs.
How Did Weblogs Start?
Many people say that there have been weblogs (or blogs, as they're
sometimes called) for as long as there has been a web. Back when there
were only a few thousand websites, the 'What's New' page that announced
each new one (yes, there really was such a thing!) worked in just the
same way as blogs do today.
Early weblogs included Scripting News, Robot Wisdom and Camworld, which
all started in 1997. To begin with, blogs mostly consisted of
often-updated lists of useful and amusing links to other websites, but
it gradually became clear that the format was just as good for
distributing longer articles. Blog software started to be developed,
and their popularity quickly exploded. By 1999, everyone was talking
about blogs.
Why are Blogs So Popular?
In recent years, the blog format has very much taken over from the
'personal home page'. People seem to find it much easier to just put a
kind of public diary online, instead of putting up a little biography
of themselves and a collection of articles. It's more personal, more
fun, and more interactive day-to-day.
Businesses have started to open blogs too – in many ways, they're
like a replacement for newsletters. A regularly-updated blog gives
customers a great sense of what a business is like, while giving the
business a great way to keep communicating with its customers and being
useful to them, even when they're not buying anything right this
minute.
In my opinion, the biggest reason for blogs' popularity is that they
make publishing to the web very easy. You don't really have to know
anything about what's happening behind the scenes: blogs finally make
publishing your thoughts for everyone to see as easy as posting to a
forum or sending an email. In a way, blogs fulfil the original promise
of the web.
Weblog Software.
Today, there's a lot of blog software out there – if you want a
blog, you're spoiled for choice. What you get will depend on how
comfortable you are with technical stuff, and whether you want it to be
part of your main website or not.
Movable Type.
This is software that you install on your web server. You simply log in
and type your post, and it creates your pages for you. Movable Type can
be a little complex to set up, but you can use a version called Typepad
that is hosted by its creators instead of using your server.
Blogger. You don't
install Blogger on your server – instead, you give it your FTP
password and let it upload files to your web server for you. If you
don't have any hosting, you can also host blogs for free at Blogger's
Blogspot. Blogger is owned by Google.
WordPress.
WordPress is a free alternative to blogging software. It works in
basically the same way as Movable Type, but without the restrictive
licensing and with nicer-looking default templates. Many people have
switched to WordPress out of frustration with Movable Type and not
looked back. You have to host it on your own server, but it's very
simple to set up – don't be scared!
LiveJournal.
LiveJournal is a completely online service, meaning that it has nothing
to do with your website, except that you can link to your LiveJournal
if you want. LiveJournal is more social than most blogging, allowing
you to join communities relating to your interest.
There are plenty of other online services, but they're all pretty much
the same: MSN Spaces, AOL Journals, and so on. You're unlikely to get
taken very seriously if you have a blog at any of these places,
although it'd be easy. In the end, it's all about power versus
convenience: the more work you put in to get your blog working, the
more likely that it's going to be what you really wanted it to be. If
you're creating a website anyway, you'd be silly not to put a blog on
it.
About
The Author:
Anthony Stai invites you to
take your
website to the next level. Get one of the best Search Engine
Optimization (SEO) books on the market for Free! Learn the techniques
that differentiate the amateurs from the pros. Get your book at http://www.makemoneyonline4you.com/seo.html
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